MAKE GOOD IDEAS HAPPEN
Business Development, Marketing and Public Relations to help your business grow.
We provide professional business development, marketing and public relations services to organizations across Florida, South East U.S.A and beyond. We have helped build brands, protect reputations and grow businesses. We have launched new hotels, won planning permissions for residential and commercial developments, attracted investment and funding for schemes and projects, and launched new products, services and events to customers and key audiences.
Get in touch to learn how our services and network could help your business grow, engage with investors, stakeholders and regulators or launch winning campaigns to promote your products and services. At 98Republic, we work with you to make good ideas happen.
Business Development, Marketing & Public Relations
Strategic Planning and Goal-Setting
We can help you turn your ideas into an action-oriented plan. Using our bespoke process we can help you set goals, priorities and identify resource needs and gaps. Our planning process helps you set targets, establish KPIs and put metrics in place. We believe: "what matters gets managed and what gets managed gets measured".
Marketing and Sales
Promote your Products and Services
We want to make sure your business is promoting its products and services to the right audiences, through the right channels at the right time. We can take care of the entire marketing mix and our services are flexible and great value so you can focus on doing what you do best, while we get you the best return on your marketing investment.
Public Relations, Networking and Stakeholder Engagement
Telling your Story
We will help you craft and share your story not just in the media but with a wide variety of stakeholders, decision makers and influencers. As you seek funding, planning or licensing support, let us help you build the right coalitions, engage with the local community and prepare to present your case to the appropriate boards and committees and investors.
At 98Republic we are focused on helping businesses like yours thrive and grow through providing expert advice and hands-on assistance. Take a look around and explore the various services we offer, the clients that we've partnered with, and how we could support you.
Martin Liptrot - Founder and Managing Director
After 20 years working in leadership roles for global organizations in London, Switzerland, Atlanta, Memphis and New York, Martin established 98Republic to help make good ideas happen.
"We named it after the highway which first connected Pensacola to Apalachicola, but now extends from Mississippi to south Florida." said Martin. "It seemed an appropriate name to reflect the hard work, entrepreneurship and resilience of the people who call this remarkable place home."
"Since 2004, when we bought our home here, much has changed. Some old landmarks have gone, new businesses and communities have arrived and the population of both residents and visitors has rocketed. I felt my skills could be used to help people, businesses and organizations make good ideas happen".
Martin can often be seen buzzing around South Walton on his imported Italian Vespa. "Its a great way to get around, it brings a smile and a wave from friends, and it initiates a question or two from curious visitors - which makes it the perfect way to stay connected to our community."
"We want to be able to help you realise your dream and make your good idea happen - I look forward to talking soon."
We helped launch the 30A Half Marathon which has now become a key event in the South Walton calendar. We attracted hundreds of runners, secured sponsorship and managed tv, radio and news media coverage as well as raising vital funds for local charities and good causes.
30A Half Marathon and 5K
We worked to establish this award-winning local brewery's brand, designed its packaging and marketing materials and helped create the sales and distribution channels to get the product into pubs, bars and retail stores.
Grayton Beer Company
We had the unbelievable privilege of supporting the opening of this ultra-boutique hotel not once, but twice! We worked with the original owners to launch their concept and then again with St Joe after they purchased it.