martinliptrotNov 3, 20203 min readWhy US elections matter in the UK and Liverpool. Voting is underway in USA to pick the 46th President. This election is one of the most divisive in recent times, and the outcome is of...
martinliptrotOct 25, 20203 min readWhy it’s time to rethink our winner takes all elections..Born into it and schooled in it, no wonder I’ve supported it for so long. Having designed and delivered elections, by-election and...
martinliptrotSep 11, 20202 min readNever Forget. The Individual Search for AnswersLiving and working in New York on 9/11, we all have our own memories and recollection of that terrible day. I remember our meeting being...
martinliptrotSep 7, 20204 min readHow Everton Can Become The Americas Premier League Club2020 was a tough year. It was especially tough for those of us identifying as Evertonians, having to endure the junior club in the great...
martinliptrotJul 8, 20202 min readRebuilding Trust is Job #1#Trust, or lack of it, is probably the biggest issue we face today. It has always been a critical component of how businesses build and...
martinliptrotMay 7, 20203 min readThe Grim Reaper reminds us PR isn't deadUnless you have been in 'deep lockdown' you can't have helped but notice the results of our Florida Grim Reaper Campaign last week. With...
martinliptrotMay 5, 20201 min readImages, Story, Social - A winning recipeLiving and working at the beach in Florida, we and our clients rely on a successful tourism economy. The decision to partially re-open...
martinliptrotMay 5, 20205 min read30A is more than perfect beaches - it is a land of adventure...This article appeared on 30A.com read it here www.30a.com/adventure-mike/ “Life is an adventure” says Mike Ferguson. We’re sat in the...
martinliptrotApr 1, 20201 min read5 Things which will be Different about Tourism after COVID-19We specialise in public relations, marketing and advertising for destination marketing, place making and resort, rental and hotel...
martinliptrotMar 29, 20203 min readCARES Act: Walton County Small Business Relief ProgramOn Friday, President Trump signed into law the CARES Act (Coronavirus Aid, Relief, Economic Security) Bill. writes Martin Liptrot,...
martinliptrotMar 17, 20203 min readWhy You Must Stay Close To Your Customers During Social DistancingAs the COVID -19 CoronaVirus grips the World and sends local and national economies into free-fall, now is not the time to quit...
martinliptrotMar 5, 20205 min readWatch Out America! - Men with odd shaped balls are coming. The 2020 domestic rugby season has kicked off here in America, and there is genuine belief that this is the year which will see the...
martinliptrotFeb 13, 20203 min readMake Your Meetings Fun but Keep Them Relevant to the Audience Last week in Walsall, a town in the West Midlands of the UK, a row erupted over the world's most popular toy building-brick. As US...
martinliptrotFeb 5, 20203 min read30A is Changing - Bigger, Bolder, Brasher … Better? Earlier this week, a remarkable feat occurred in #Seagrove on #30A which nicely encapsulated the changing face of #SouthWalton and our...
martinliptrotJan 31, 20202 min readBored of Theme Park Florida? Come to the Beaches Fit for a King UK Sunday Times award-winning reporter Hugh Graham recently visited our little piece of the beach and his article sings the praises of...
martinliptrotJan 31, 20204 min readCrisis Management Lessons from China's Corona Virus Travelling to Atlanta this week for a workshop with a multinational organisation to discuss Strategic Reputation Management and Crisis...
martinliptrotJan 20, 20203 min readHey Boomers: This is your year - Enjoy!2020 is the year forecasters predict as 'Peak Boomer'. This is the year the 'me generation' are finally overtaken in the population game...
martinliptrotNov 5, 20193 min read5 Ways to Win With Real Estate PR Running 98Republic, a Public Relations and Marketing Agency on 30A, is a dream come true. Our clients, partners and consultants are all...
martinliptrotNov 2, 20194 min readWhy Regeneration Needs to Accept GentrificationIn the nineties, I lived off Jackson Ave around Long Island City (LIC) while working in Manhattan. It was cheap, off the radar and had...
