martinliptrot
Why it’s time to rethink our winner takes all elections..
Born into it and schooled in it, no wonder I’ve supported it for so long. Having designed and delivered elections, by-election and...
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martinliptrot
Never Forget. The Individual Search for Answers
Living and working in New York on 9/11, we all have our own memories and recollection of that terrible day. I remember our meeting being...
martinliptrot
How Everton Can Become The Americas Premier League Club
2020 was a tough year. It was especially tough for those of us identifying as Evertonians, having to endure the junior club in the great...
martinliptrot
Rebuilding Trust is Job #1
#Trust, or lack of it, is probably the biggest issue we face today. It has always been a critical component of how businesses build and...
martinliptrot
The Grim Reaper reminds us PR isn't dead
Unless you have been in 'deep lockdown' you can't have helped but notice the results of our Florida Grim Reaper Campaign last week. With...
martinliptrot
Images, Story, Social - A winning recipe
Living and working at the beach in Florida, we and our clients rely on a successful tourism economy. The decision to partially re-open...
martinliptrot
30A is more than perfect beaches - it is a land of adventure...
This article appeared on 30A.com read it here www.30a.com/adventure-mike/ “Life is an adventure” says Mike Ferguson. We’re sat in the...
martinliptrot
5 Things which will be Different about Tourism after COVID-19
We specialise in public relations, marketing and advertising for destination marketing, place making and resort, rental and hotel...
martinliptrot
CARES Act: Walton County Small Business Relief Program
On Friday, President Trump signed into law the CARES Act (Coronavirus Aid, Relief, Economic Security) Bill. writes Martin Liptrot,...
martinliptrot
Why You Must Stay Close To Your Customers During Social Distancing
As the COVID -19 CoronaVirus grips the World and sends local and national economies into free-fall, now is not the time to quit...
martinliptrot
Watch Out America! - Men with odd shaped balls are coming.
The 2020 domestic rugby season has kicked off here in America, and there is genuine belief that this is the year which will see the...
martinliptrot
Make Your Meetings Fun but Keep Them Relevant to the Audience
Last week in Walsall, a town in the West Midlands of the UK, a row erupted over the world's most popular toy building-brick. As US...
martinliptrot
30A is Changing - Bigger, Bolder, Brasher … Better?
Earlier this week, a remarkable feat occurred in #Seagrove on #30A which nicely encapsulated the changing face of #SouthWalton and our...
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Bored of Theme Park Florida? Come to the Beaches Fit for a King
UK Sunday Times award-winning reporter Hugh Graham recently visited our little piece of the beach and his article sings the praises of...
martinliptrot
Crisis Management Lessons from China's Corona Virus
Travelling to Atlanta this week for a workshop with a multinational organisation to discuss Strategic Reputation Management and Crisis...
martinliptrot
Hey Boomers: This is your year - Enjoy!
2020 is the year forecasters predict as 'Peak Boomer'. This is the year the 'me generation' are finally overtaken in the population game...
martinliptrot
5 Ways to Win With Real Estate PR
Running 98Republic, a Public Relations and Marketing Agency on 30A, is a dream come true. Our clients, partners and consultants are all...
martinliptrot
Why Regeneration Needs to Accept Gentrification
In the nineties, I lived off Jackson Ave around Long Island City (LIC) while working in Manhattan. It was cheap, off the radar and had...
martinliptrot
How Placemaking Can Mean Developers and Communities Both Win
In my hometown of Birkenhead, England and my adoptive home of Seagrove Beach, Florida, there is a debate raging about development. In...
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